Sunstar Swiss Hotel Collection

Even more varied than you expect.
Our hotel group does not operate like a fast food chain. Our hotels are not all exactly the same, but in fact quite different. The common factor is the Sunstar name but, within the group, each hotel is completely unique.

Sunstar

Swiss Hotel Collection

Just like in a box of assorted chocolates: there are the delicious white truffles, the dark bittersweet ones with nuts or marzipan and the really sweet sugar-coated cracknel. Which do you like best? – We have family hotels, comfortable hotels for the older generation, hotels for the hip, the sporty, the laid-back, for gourmets, nature-lovers, lovers...

We like this diversity and so in future we intend to highlight the individual strengths and areas of expertise of each hotel even more: so that in future the sporty hotel will be even sportier, the family hotel even more family-friendly, the wellness hotel even more relaxed and so on. In the technical jargon, they call this better strategic positioning and differentiation. We just say: in future, you'll love your favourite hotel even more!