Sunstar-Holding AG was founded in Liestal (Basel-Country canton) by Fritz Buser † and Ernst Rieder †, with share capital of CHF 10 million. The purpose of this company was to finance subsidiary hotel companies and to coordinate and manage their actual business.
Sunstar Hotel Davos*** opened for business
Built and opened of the Sunstar Hotel Lenzerheide****
with 168 beds
Built and opened of the Sunstar Hotel Grindelwald****
with 220 beds
Built and opened of the Sunstar Parkhotel Davos****
with 190 beds
Extension of the Sunstar Parkhotel Davos**** to 382 beds
Purchase and opening of the Sunstar Hotel Surselva Flims**** with 144 beds
Purchase and opening of the Sunstar Hotel Elite Villars***
with 106 beds
Purchase and opening of the Sunstar Hotel Wengen****
with 148 beds
Extension of the Sunstar Hotel Grindelwald**** to 389 beds
Purchase and opening of the Sunstar Parkhotel Arosa**** with 179 beds.
Founding of the Privilège Vacation Club AG. This new product marked the group’s entry into the timeshare market.
Launch of the first website: www.sunstar.ch
Purchase contract signed for the Hotel Albeina**** in Klosters with 120 beds. Opens for business in the 2004/05 winter season.
Introduction of free SBB rail tickets for return travel to and from home for stays of 7 nights or more.
Sale of the Hotel Elite in Villars, which was making a loss.
Purchase of the Hotel Villa Caesar in Brissago**** on Lake Maggiore. Opens in spring 2005 as the first Privilège Hotel.
Mini-bars are available in the rooms, free of charge.
The Sunstar Parkhotel Arosa**** includes use of the cable-cars (skiing and hiking pass) in the price of the room, even in winter.
As a logical further development of its strategy, from 1 May 2008 Sunstar guarantees climate-neutral holidays. The total cost of the CO2 emissions from the hotels is invested in high-grade projects by myclimate. Guests also have the option – on a voluntary basis – of making their travel to and from the hotel climate-neutral.
Peter Grogg is acquiring the majority shareholding in Sunstar Holding AG from the founding family, the Busers. The hotel group remains Swiss-owned and will be managed by the same successful team.
At the extraordinary general meeting on 12 February, Mr Werner Degen was elected as Chairman of the board of directors and Dr. Peter Grogg was elected as an ordinary member of the board. After many years of successful work for the company, Fritz and Rolf Buser are stepping down.
Complete takeover of the Privilège Hotel Castello di Villa in Piedmont by the Privilège Vacation Club.
On the 10th December 2009 Sunstar bought the Style Hotel in Zermatt at auction
The Sunstar Style Hotel Zermatt**** opened on the 11th February 2011.
Purchase of the Hotel Beau-Site in Saas-Fee and opening of the Sunstar Hotel Beau-Site Saas-Fee on the 2nd December 2011
Purchase of the Hotel "La Collina" in Pontresina.
As of May 1, Sunstar increases its stake in Privilège AG from 45% to 100%.